Understanding lead scoring

4 min read·Updated 2026-07-05

Every conversation the AI handles is scored for quality on a 1–10 scale. The score is the AI's read on how strong the lead is, based on the details the caller provided, their urgency, and their intent. It is what lets you glance at your dashboard and instantly tell a serious buyer from a tire-kicker.

What the AI weighs

The AI reads the whole conversation and judges how strong the lead is. A handful of signals move the number:

SignalWhat lifts the score
Service intentA clear, specific need beats a vague "just checking prices."
Urgency / timelineAn active problem or a soon date beats a someday project.
Budget awarenessSome sense of budget, or willingness to talk price.
Contact detailsSharing name, a good callback number, and address.
In your service areaConfirming they're somewhere you actually work.
Decision authorityTalking to the person who can actually say yes.
Good to know

Outright spam never reaches scoring — it is blocked before the AI answers and tracked separately so you can see how much junk was filtered for free.

Reading the number

A rough guide to what a score means:

ScoreUsually means
1Not a real service request — wrong number, solicitor, or looking for a different company.
2–5A real inquiry, but early or light on detail.
6–7A solid lead worth following up — 6 is the default alert threshold.
8–10Hot — urgent or high-intent. Flagged as urgent so you call it back first.

Putting the score to work

You set the minimum score worth interrupting your day. Leads at or above your alert threshold trigger an instant text and email; everything else waits quietly in your dashboard for when you have a moment. Higher-scoring, more urgent leads naturally rise to the top so you call the right people back first.

Set your alert thresholds in Settings

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