FAQs are how you hand the AI answers to the questions customers actually ask — hours, guarantees, payment, what's included. A good FAQ list is the difference between an AI that sounds like it knows your business and one that keeps saying "let me have someone get back to you."
The AI never makes up an answer. If a caller asks something you haven't covered in a FAQ or a service, it collects their question and defers to you rather than guessing. Every FAQ you add is one more thing it can handle on its own.
What makes a FAQ the AI can use
Write each answer the way you'd say it to a customer on the phone — complete, specific, and in your voice. Answers that are vague or assume context the AI doesn't have are the ones that fall flat.
- Q: Do you offer a guarantee? → A: "Yes." (Yes to what? For how long?)
- Q: What are your hours? → A: "Normal business hours."
- Q: Do you take card? → A: "Ask us."
- A: "Yes — if you're not happy with a cleaning, tell us within 24 hours and we'll re-clean the area free."
- A: "We answer 24/7. Crews are on-site 7am–6pm Monday through Saturday."
- A: "We take all major cards, bank transfer, and cash. Payment is due when the work's done."
Q: Are you licensed and insured? A: Yes — fully licensed and insured. We can send proof of insurance before we start if you'd like. Q: Do I need to be home for the appointment? A: No, as long as we can access the property. Just leave gate codes or entry notes and we'll handle the rest. Q: How soon can you come out? A: Most new jobs are scheduled within 2–3 business days; we keep room for urgent work, so tell us if it can't wait.
What to cover first
If you're staring at a blank list, these categories cover the questions almost every home-service caller asks. Add one FAQ for each that applies to you:
| Category | Questions worth answering |
|---|---|
| Trust & credentials | Are you licensed and insured? How long in business? Background-checked techs? |
| Scheduling | How soon can you come? Do I need to be home? What if I need to reschedule? |
| Guarantees | What if I'm not satisfied? Do you warranty the work? |
| Payment | What payment do you take? When is it due? Deposit required? |
| What's included | What comes with a standard job? What costs extra? |
| Logistics | Do you bring your own supplies/equipment? Pets okay? Parking needs? |
Tips that make answers land
- One question per FAQ. Don't stuff three questions into one entry — the AI matches better when each is focused.
- Answer the whole question. Include the number, the timeframe, or the condition, not just "yes" or "no."
- Match your voice. Warm, plainspoken answers make the AI sound like your business.
- Skip pricing here — put prices on the service so quotes calculate correctly. Use FAQs for policies, not rates.
FAQs are added one at a time in the dashboard — there's no bulk CSV upload yet. Most owners get fully set up in a single sitting.
After adding a batch, hop to the Test tab and ask the questions out loud. If an answer sounds thin, tighten the FAQ and test again — changes are live on the next call.